Privacy Policy

Introduction

This privacy policy applies to the SmartMum mobile application and website (collectively referred to as "SmartMum", "the App", "our services"). SmartMum is committed to protecting the privacy of expectant mothers, new mothers, and their families who use our maternal health monitoring and support services.

By using SmartMum, you agree to the terms of this Privacy Policy. This policy explains how we collect, use, protect, and share your personal information, including sensitive health data related to pregnancy and maternal care.

Information We Collect

Personal Information

• Name, email address, phone number, and date of birth
• Profile information including due date, pregnancy stage
• Emergency contact information
• Location data (if enabled) for healthcare provider recommendations

Health & Pregnancy Data

• Pregnancy milestones and fetal development tracking
• Maternal vital signs and health metrics
• Symptoms, mood tracking, and wellness data
• Baby kick counts and movement patterns
• Appointment schedules and healthcare provider information
• Medication and supplement tracking

Device & Technical Information

• Device type, operating system, and app version
• IP address and general location information
• App usage patterns and feature interactions
• Crash reports and performance data

How We Use Your Information

We use your information to:

• Provide personalized pregnancy tracking and maternal health insights
• Send timely reminders for appointments, medications, and health milestones
• Generate health reports and visualizations for you and your healthcare providers
• Offer educational content tailored to your pregnancy stage
• Enable communication with healthcare professionals through our platform
• Improve our services through anonymized data analysis
• Ensure app security and prevent misuse
• Comply with legal and regulatory requirements

Information Sharing & Third Parties

We may share your information with trusted third parties only in specific circumstances:

• Healthcare Providers: With your explicit consent, we may share relevant health data with your chosen healthcare providers
• Emergency Contacts: In case of health emergencies or concerning symptoms detected by our monitoring
• Service Providers: Trusted partners who help us operate our services under strict confidentiality agreements
• Legal Requirements: When required by law or to protect health and safety

Third-Party Services

• Cloud storage providers (encrypted and HIPAA-compliant)
• Analytics services for app improvement (anonymized data only)
• Push notification services for health reminders
• App stores (Apple App Store, Google Play Store)

Data Security

We implement comprehensive security measures to protect your sensitive health information:

• End-to-end encryption for all health data transmission
• Secure, HIPAA-compliant cloud storage
• Multi-factor authentication options
• Regular security audits and penetration testing
• Employee training on data privacy and security
• Immediate breach notification protocols

Your Rights & Choices

You have the right to:

• Access, review, and download your personal data
• Correct inaccurate or incomplete information
• Delete your account and associated data
• Restrict or object to certain data processing
• Data portability to other healthcare apps
• Withdraw consent for data sharing with healthcare providers
• Opt-out of non-essential communications

Data Retention

We retain your data according to the following schedule:

• Active Users: Data retained while your account is active
• Inactive Accounts: Data deleted after 2 years of inactivity
• Health Records: Retained for 7 years after pregnancy completion (as per medical record standards)
• Marketing Data: Deleted immediately upon opt-out
• Legal Compliance: Some data may be retained longer to meet regulatory requirements

International Users

SmartMum is designed to comply with international privacy regulations including GDPR, HIPAA, and other applicable data protection laws. If you are located outside your app's primary jurisdiction, your data may be transferred and processed in countries with different privacy laws.

Children's Privacy

SmartMum is intended for use by expectant mothers and adults managing pregnancy-related health data. We do not knowingly collect personal information from children under 18 without parental consent. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes through the app or via email. Your continued use of SmartMum after changes take effect constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: